ADVERTISING
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Advertising: Are there any
Guarantees?
Outlines the steps you can
take to maximize the chances that your advertising campaign will produce
excellent results. PowerPoint format.
Length: 30-45 minutes
Most recent presentation:
October 7, 2008 for Exhib-It! Trade Show Marketing Experts, Albuquerque, NM
Reactions:
"We got a lot of positive feedback from your presentation.
It is always a joy hearing you speak."
- DJ Heckes, President & CEO, Exhib-It!
Trade Show Marketing Experts
"Thank you for a very good seminar! Your address to the assembled business owners was right on track from my perspective..."
- Clifton Chadwick, Senior Advertising Representative, New Mexico Marketplace, Albuquerque, NM
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BASIC PR
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Get Your Name Out There:
The Value of Public Relations
Describes what public
relations actually is, why it is important, and what the benefits are of a
successful public relations program.
Length: 30 minutes
Most recent presentations:
WESST Corp's MARKETLINK
Class, June 14, 2004.
Reactions:
"... you provided
great information and ideas for MARKETLINK."
- Mary Ellen Merrigan,
Director of Marketing and Training, WESST Corp.
"Fabulous job! Thank
you so very much for your time and brilliance."
- Liz Davenport,
Order from Chaos
Executive Women
International, 6/01,
New Mexico Women's Summit,
8/00
Reactions:
"Your talk was
informative, you were very personable, and I believe that many of the members
found what you had to say useful to their business or the business [in which]
they are employed. Hats off the you and your generosity with your time."
- Sylvia Goffe, Program Chair, Executive Women International
"Jane Blume is a
fabulous speaker with lots of good information to share."
- New Mexico
Women's Summit evaluation
sheet
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Get Your Name Out There:
Public Relations 101
A basic course in public
relations.
Length: 1-4 hours.
One or two sessions.Most Recent Presentation:
October 9, 2008, Four Corners Conference for Professional Development, Farmington, NM
Reactions (from evaluation sheets):
"Great integrity! Great experience!"
"This was very in-depth and wonderful."
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Public Relations:
Telling Your Story Through Newsletters and Other Media
Describes the various ways that organizations and businesses can "get the
right messages to the right audiences."
Length: 30 minutes - 2
hours Most Recent Presentation:
SANCTUARIES 2002 national conference, sponsored by The Association of
Sanctuaries, April 14, 2002.
Reactions:
"
... the response was
overwhelmingly positive... Wish I could have attended."
- Craig Brestrup, Executive Director, TAOS
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Maximizing
Your Public
Relations Opportunities
Explains what PR is and how to
implement various PR activities to your best advantage.
Length: 30 minutes (includes
PowerPoint and Q & A)
Most Recent Presentation:
April 22, 2005 for New Mexico
Chapter of American Marketing Association
Reaction:
"The best talk we've had all year."
-
Chris Burcham, Image Matters and NMAMA Board Member
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ADVANCED PR
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Ask Jane: Challenges in Public Relations
A "short course" on public
relations, followed by a lengthy question-and-answer session.
Length: 45-90 minutes Most Recent
Presentation:
October 25, 2004 at the
Institute of Management Consultants USA's national Confab, Reno, Nevada
Reactions:
"You are such an inspiring person."
- Rick Cooper, The PDA Pro, Sacramento,
California
"...your valued program (was) part of a great group of professionals and
people... your skill sets and knowledge gave me some thoughts that will make
a difference!"
- Ron Miller, Ron Miller & Company, Sunriver, Oregon
"Some people just leave a special impression amid the crowd, and you are
one of those people. Thanks for a terrific Q & A session - I love your hats
too."
- Maureen Jung, Wordspring Consulting, Sacarmento, CA
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Dealing Effectively
With the News Media
Discusses how to increase your chances that the media will pay attention to
your press releases and article and story ideas.
Length: 30-90 minutes
Most Recent Presentation:
Brain Injury Association of New Mexico, January 8, 2009
Reaction:
"I'm not sure if I will be back next year .. but if I am, and I put on this event, I will be sure to contact you again, as you are wonderful!"
- Clara Holguin, Executive Director, Brain Injury Association of New Mexico
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Doing
Well By Doing Good: Getting Credit for Your Corporate Philanthropy
Explains how corporate
leaders can integrate their company's philanthropic activities into a public
relations program.
Length: 30-45 minutes
Most Recent Presentation:
Corporate Volunteer Council, 11/00
Reactions:
"Thank you! There's always much
to learn from you."
- Ann Beyke, Lip Service, CVC Chair
"... you dazzled them."
-
Sandra L. Cody, Resources for Excellence
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Power
PR: Use the Media to Your Advantage
A panel discussion or speech that
outlines how a business or non-profit can work successfully with the news
media.
Length: 45-90 minutes
Most Recent Presentations:
Institute for Management
Consultants' Western Confab, Reno, NV, October 2000
From the Evaluations:
"Jane did a phenomenal job of
facilitating the panel."
"Jane did a great job directing
the panel to keep it relevant to IMC members."
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Promote Yourself or Your
Business 100 Ways
A course that teaches the
many ways to promote yourself, your business or your organization.
Incorporates the principles outlined in “Promote Yourself the Professional
Way.”
Length: 4 hours. One or two
sessions. Most
Recent Presentation:
ABWA High Noon Chapter, Albuquerque,
10/21/06
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Promote Yourself the
Professional Way or Promote Yourself and Your Passion
Discusses how you can promote yourself
effectively and with integrity in an
increasingly complex world.
Length: 30 minutes to one
hour Most Recent Appearances:
Albuquerque Quality
Network, February 26, 2003
New Mexico Women for Equal
Justice and Pre-Paid Legal Services luncheon, June 28, 2002.
Reactions:
"...it was very informative with some very stimulating thoughts and ideas.
The notion of defining a personal mission statement really captured me..."
- Lynell Soladay, Lovelace Health System
"I loved your subject... I thought you did a fantastic job and we would
love to have you visit again and speak again in the future."
- Val Romero,
Pre-Paid Legal Services, Inc.
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I Don't Do Spin:
Confessions
of a PR Professional
Usually presented to
audiences of students or younger professionals, and explains Jane Blume's
philosophy as a public relations practitioner.
Length: 30-45 minutes
Most Recent Presentation:
March 25, 2004 to "Writing for the
Mass Media II" class, University of New Mexico Communications and Journalism
Department.
Reaction:
"...your real world experience gave
my students a valuable insight into the business."
- Marcos Martinez
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Don't Be A Well-Kept
Secret: Increase Your Visibility and Build Your Reputation:
Presents at least 8 ways to increase visibility and build reputation as an expert in your field. With a longer presentation, each participant can also work on a
preliminary action plan and select a partner for mutual support and accountability for the next three to six months.
Length: 30-90 minutes
Most Recent Presentation:
October 9, 2008, Four Corners Conference for Professional Development, Farmington, NM
Reactions (from evaluation sheets):
"Great presentation!"
"... inspirational ideas..."
"... awesome! Bring her back."
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BUSINESS
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How to
Hire a Consultant and Get the Results You Expect
Covers how to recognize when
you need a consultant, how to find an appropriate, competent one and how to
evaluate success. [Created by the Professional Development Task Force of the
Institute of Management Consultants.]
Length: 30 minutes to four
hours Most Recent
Presentation:
New Mexico Association of
Management Consultants, September 5, 2003
Reactions:
"Great presentation today!"
- Peter Rinn, Performance Advantage
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CONSULTING
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Get a Distinctive Marketing Edge, Be Extraordinarily Visible and Get Known as an Expert
Three-part teleseminar (co-presented with Roberta Guise of Guise Marketing & PR, San Francisco) that teaches consultants and other business people how to position themselves with their target audiences so that they can distinguish themselves from their competitors and become known as experts - and eventually, thought leaders.
Length: Three hours total, but can be adapted to shorter formats Most Recent
Presentation:
January 2007 for the Institute of Management Consultants USA's Academy for Professional Development and Education (with Roberta Guise)
Reactions:
"This is the best structured teleconference in which I have ever participated."
- Loraine Huchler CMC, President, Martech Systems, Inc., Lawrenceville, NJ
"Not only are you showing us how to effectively communicate, but you have a wonderful habit of including strategic planning and implementation into the mix. I don't know of many PR professionals who demonstrate such knowledge."
- Valerie F. Leonard, Community Development Consultant, Chicago, IL
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Position
Yourself As An Expert
Explains how business people and
consultants can gain recognition for their expertise in an increasingly
crowded marketplace.
Length: 30-45 minutes Most Recent Appearances:
January 21, 2002 at ABWA X-Press, Albuquerque
Confab 2001, sponsored by the Institute of
Management Consultants in Reno, Nevada, 10/01
Reactions:
" ... you did a great job... When you said something it
was very believable... very powerful."
- Tim Ward, Effective Life Management,
Post Falls, Idaho (Confab 2001 attendee)
"I want to personally compliment you on your
extraordinary presentation skills and 'uncanny' ability to respond to a wide
variety of questions from the participants... The combination of your speaking
style and expertise was delightful and one of the most useful sessions at the
conference."
- Anna Bifano, ABConsulting, Portland, Oregon (Confab 2001
attendee)
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Building a Referral
Consulting Practice
Outlines how “referral”
consulting practices are built through strong relationships, excellent work
and promotion with integrity.
Length: 30 minutes
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MARKETING
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The Principles of
Marketing
Describes two different
paradigms of marketing: one for product sellers and another for service
providers.
Length: 30-45
minutes Back
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Distilling Your Business
Image
Discusses how an
organization can develop a graphic image that will make an powerful impact on
its audiences. PowerPoint format.
Length: 30-45
minutes Back
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Offline Guerrilla Marketing for Internet Businesses
Most Recent
Presentation:
March 8, 2007 for New Mexico
Internet Professionals Association
Reactions:
"She's a delight and so informative."
- Evaluation Sheet
"Whenever Jane Blume talks, I listen."
- Bill Walters, ABA Creative Web Services
"I learned 8 new things that I can use immediately."
- Julian Spalding, ArtWork Marketing
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